The home decor and furniture industry is also selling online. Even top retail giants like Ikea, Home Depot, Wayfair, Wooden Street, Pepperfry, etc. are selling online on their e-stores or via partner platforms, e-marketplaces, and aggregators. While product description data for home decor and furniture products in retail stores is not available for extraction, the same can be scraped from online stores.
For instance, you can go to Ikea's website and extract descriptions, pricing info, warranty details, images, SKUs, ratings, reviews, and offer details of the listed furniture products. Same can be done for Home Depot. Go to their website and scrape the home decor products’ info. This information can help those who sell similar products online. How? By analyzing the product info of home decor and furniture products from various platforms, you can improve your product descriptions, understand the pricing structure, and add similar SKUs or categories to your e-commerce store for better competitiveness.
However, scraping the data from several eCommerce websites that list home decor and furniture products (in bulk) is not possible manually and therefore, you need automated eCommerce web scrapers for furniture and home decor products. These web scrapers are custom-made to effectively scrape data of home decor and furniture products listed on e-commerce platforms.
Let us discuss the best ways to scrape data for home decor and furniture products using eCommerce web scraping.
You cannot sell online if your prices are significantly higher than competitors. Price benchmarking for the same quality/SKUs is critical to beat the hypercompetitiveness.
By implementing automated web scrapers, you can:
For instance, you could scrape pricing data from Wayfair's website for sofas and compare it with your offerings. This way, you can optimize your pricing strategy and potentially increase your profit margins or market share.
The home decor and furniture market is influenced by trends and current fashion styles. People want to buy furniture and decor items for home and even corporate spaces as per the latest trends.
Scraping product data helps you:
For example, by scraping product descriptions and customer reviews from Wooden Street or Pepperfry, you can identify the emerging trends like customers’ preferences for sustainable furniture or minimalist designs.
Online businesses also have to store sufficient inventory (actual products) in their warehouses or godowns so that they can be shipped ASAP. This means, you have to make sure the stock quantity you have for each product SKU is optimal enough as per the current demand. How to achieve this? By comparing the quantity that your competitors are listing on their ecommerce stores.
Web scraping enables you to:
By scraping inventory data from Home Depot's website, you can anticipate demand for certain home decor items and ensure you're well-stocked to meet customer needs.
Knowing which products sell the most, what product assortments offer a promising sale and which products are customers’ favorite is like having a superpower in the ecommerce world. And guess what?
Using eCommerce Web scraping is your secret weapon to gain this power!
Imagine this: You're scraping customer reviews from the Home Depot website. Suddenly, you notice a pattern - customers are liking a foldable bed that can be converted into a Sofa. More reviews are pointing towards more sales.. Bingo! You've just uncovered a golden opportunity to create easy-to-fold bed cum sofa category.
You know why main marker retail stores or stores in shopping centers or malls do better than those that are situated inside lesser known streets. The answer is visibility. Similarly, online sales are completely dependent on your visibility on search engines. This is where SEO matters and products that have better product descriptions and SEO-friendly listings will be more visible than others.
Here's how you can use web scraping to reach the top of search results:
Let's say you scrape product descriptions from top-performing listings on Ikea. You notice they're using phrases like "ergonomic design" and "space-saving solution" frequently. What does it convey? You can use the same keywords in your listings as well!
Apart from the above, by scraping home decor and furniture products listings using eCommerce web scraping, you can analyze the new launches, product ranges, warranty policies, USPs, seasonal trends, etc. and use the data for improving your own product strategy.
Some of the most valuable sources for home decor and furniture data include:
When scraping home decor and furniture websites, focus on extracting these essential data points:
Successful eCommerce web scraping requires strategic preparation, including:
Before applying scraping techniques and tools, mark down all the data points that you want to scrape and from which websites. Products categories, customer reviews, product descriptions, titles, price, warranty info, offers, etc. Also, make a list of competitor websites that you need to scrape. Also determine the scraping frequency (real-time, periodic, or daily)..
Different web scraping tools have different extraction speeds, configurations, usages, pros and cons. However, the most common tools for eCommerce web scraping are:
For simple tasks, Python libraries such as Beautiful Soup are quite efficient. When dealing with dynamic websites, headless browsers that are adept at managing content that relies on JavaScript will be required. Use tools like Selenium and Puppeteer. For real-time scraping, custom-made APIs are convenient.
For complicated and voluminous scraping requirements, you can develop custom scripts or use tailored scrapers. These scrapers are custom made to evade bot detection, IP restriction policies and anti-scraping measures at the target websites. These scrapers must also be customized to handle complex website structures of eCommerce websites or product variations, large image datasets, and inconsistent data sets.
Once the data has been collected, refine it by eliminating errors, unnecessary details, and any duplicate entries. For easier analysis, organize the data in a structured format such as a relational database or a CSV file. You can also get the data into Excel formats, JSON, HTML, etc.
While there are a lot of tools and techniques, web scrapers, scripts, and APIs that can be used for scraping home decor and furniture data from eCommerce websites, it is not easy if you don’t have the technical expertise to do it yourself. If you are not tech-savvy, then hiring eCommerce web scraping services such as Scraping Intelligence is the prudent way for hassle-free data extraction.
E-commerce platforms and online retailers face intense rivalry from countless other sellers. For instance, the online seller can lose a sale opportunity if competitors have better listings, prices, or offers. This is where web scraping data for insights that help online sellers in beating competition is essential. The same applies for online home decor, and furniture products sellers. Web price scraping involves collecting product listings of home decor and furniture products from competitor eCommerce websites, search engines shopping pages, and using the data for insights and decision making.
When executed properly and with ethical & legal responsibility, investing in ecommerce web scraping for extracting home decor and furniture data can be extremely profitable. The key is to select and implement reliable scrapers that have high-end functionalities and precision.
We at Scraping Intelligence, are a leading provider of ecommerce data scraping services. With multiple and custom web scraping options and expertise in development of web scraping APIs, Python-based scraping techniques, etc., we can help businesses seeking trustworthy web scraping of home decor and furniture products.
Boost your online home decor and furniture sales with eCommerce web scraping!